I don't really have much time to fully gush about this but I saw it on Kotaku and you need to see it too.

My dad was in advertising for the past 20 years. I guess I grew an appreciation for marketing. I've never actually thought about going into it myself but I really dig creative, witty, impacting ads. It's actually at the point where I will go out of my way to purchase something based on the commercial with complete knowledge that's the only reason I'd be getting it. Things I don't want or even like will be purchased based on the ad. I guess I'm rewarding good commercials. I'm sure that makes sense.

The video above is brilliant. They take a subject that hits everyone who's played a video game in a still humorous way. Doing comedy in an accident insurance commercial is an accomplishment in itself. I don't know how well this ad will test with the most mainstream of audiences. Maybe it was meant to go viral.

On a related note, if I ever get injured I know what lawyer I'm getting!